Welcome to an exclusive Western Balkans Nearshoring B2B Event, taking place at Malmö City Hall on Friday, 25 September 2026.

As the conversation around nearshoring in Europe continues to evolve, the Western Balkans are becoming an increasingly attractive destination for international business services.

Participants will have the opportunity to:
• Discover the nearshoring potential of the Western Balkans
• Meet investment promotion agencies from across the region
• Connect with business services companies
• Participate in one-to-one B2B meetings and discuss potential cooperation

Ahead of the event, you can learn more about the regional business ecosystem, available talent, and investment opportunities through the Western Balkans Nearshoring Destination Report: westernbalkansreport.manpower.ba

We look forward to welcoming you to Malmö and creating new opportunities for cooperation between Nordic companies and the Western Balkans.